Colour is important. Research reveals that people make a subconscious judgment about a person, environment, or product within 90 seconds of initial viewing and that between 62% and 90% of that assessment is based on colour alone (Source: CCIcolour – Institute for Colour Research).
While most of us are aware of the importance of colour, very few of us understand how to use it effectively in our websites and applications. A particularly challenging task can be the selection of a set of colours that work well together – colours that compliment, not clash, with each other.
Fortunately, for those who are not fully versed in design and colour theory, there is an excellent online tool – Color Scheme Designer – that can make colour selection much easier.
This tool is one of many tools available online, but this one happens to be, in my opinion, one of the better ones. Not only does it load quickly and provide numerous features, it is actually very easy to use.
Perhaps more importantly, the algorithms it uses to determine what constitutes complimentary colours are amazing. If we are going to allow computers to choose our colours for us, this technical detail is rather important!
You can find a brief user guide here, and the Color Scheme Designer here. Enjoy, and please let me know if you happen upon any other useful tools like this one, and/or which tools and techniques you currently use to make colour selections.